Communicating science in digital formats

Aim

To provide participants with practical skills to transform a scientific topic, result or story into digital communication pieces adapted to different audiences and platforms, using El·lipse as a practical case study.

Language

English

For

All PRBB residents, with priority for participants who want to collaborate creating content in El·lipse

Contents

Researchers are increasingly expected to explain their work beyond academic formats. This course offers practical tools to adapt scientific content to digital channels, helping PRBB residents communicate more clearly, creatively and effectively through online articles, social media and short audiovisual formats.

In this workshop you will:

• Write a clear and engaging blog or news-style article
• Adapt one story into different digital formats such as a carousel, reel, podcast or LinkedIn document
• Apply basic principles of audience, channel choice, hook, CTA, SEO and content repurposing
• Recognise key ethical and practical issues related to image rights, consent and sensitive content

Please note the course consists of several sessions, and you should be able to attend all of them.

Study commitment

Before the first session, participants should bring one scientific topic, result or story they would like to communicate. Between sessions, they will work on a draft article or digital media content and prepare a near-final version of their chosen output.

Entry criteria

In this workshop priority will be given to participants interested in collaborating on content creation for El·lipse. Please indicate in the entry criteria field whether you would be interested in this.

Other relevant information

Please note you should bring a laptop and smartphone.

Related courses

Telling your science story

Principles of scientific data visualization and creating great visual aids