Cross-cultural working: understanding diversity for enhanced performance

Aim:To help participants understand their own communication style, how it impacts on others and how culture can influence communicative effectiveness. Using these insights, participants will practice techniques for managing cross-cultural communication challenges in the workplace.
Provider: Alicia Marín Muniesa (link)
For:All PRBB staff who work in international collaborative teams

This workshop will develop the skills, knowledge and personal attributes of participants for succeeding in a cross cultural working environment.

You will learn how to:

- Identify appropriate practices for managing cross-cultural communication challenges at the workplace.
- Increase self-awareness of communicative style.
- Recognize the key factors that contribute to cross-cultural competence.
- Increase self-awareness of cultural preferences.
- Analyzing the impact of cultural differences on work relationships and performance.
- Consider the impact of remote working on effective communication and develop habits for preventing difficulties.

Study commitment:

Participants will be required to email their cross-cultural challenges to the course leader a few days before the workshop.


Alicia Marín Muniesa has more than 18 years of international business experience. She is a professional coach, team coach, trainer and facilitator. She is also associate professor at IE Business School (Madrid) for cross-cultural communication.

"Really interesting, a “must” for all PRBB’s community." 2017 Edition.
"Enriching experience. I really think I can apply to my work life many things we’ve gone through in this course." 2016 edition.

Dates: Place/time: Capacity: State:  
Next edition in 2019

This course was previously called "Effective international collaborations: communicating for success"

For any questions or comments please email

Finished editions:

New dates: 20th & 22nd March 2018
1st & 3rd March 2017
19th & 21st April 2016
17th & 19th March 2015
6th & 10th March 2014 (NEW DATES)
5th and 7th March 2013