Cross-cultural working: understanding diversity for enhanced performance

Aim:To help participants understand their own communication style, how it impacts on others and how culture can influence communicative effectiveness. Using these insights, participants will practice techniques for managing cross-cultural communication challenges in the workplace.
Provider: Alicia Marín Muniesa (link)
For:All PRBB staff who work in international collaborative teams

This workshop will develop the skills, knowledge and personal attributes of participants for succeeding in a cross cultural working environment.

You will learn how to:

- Identify appropriate practices for managing cross-cultural communication challenges at the workplace.
- Increase self-awareness of communicative style.
- Recognize the key factors that contribute to cross-cultural competence.
- Increase self-awareness of cultural preferences.
- Analyzing the impact of cultural differences on work relationships and performance.
- Consider the impact of remote working on effective communication and develop habits for preventing difficulties.

Study commitment:

Participants will be required to email their cross-cultural challenges to the course leader a few days before the workshop.


Alicia Marín Muniesa has more than 18 years of international business experience. She is certified coach, trainer and facilitator. She is also associate professor at IE Business School (Madrid) for cross-cultural communication.

"Enriching experience. I really think I can apply to my work life many things we’ve gone through in this course." 2016 edition.
"Very important course for people working in cross-cultural environment: the sooner the better."2015 edition.

Dates: Place/time: Capacity: State:  
Next edition in 2018

This course was previously called "Effective international collaborations: communicating for success"

For any questions or comments please email

Finished editions:

1st & 3rd March 2017
19th & 21st April 2016
17th & 19th March 2015
6th & 10th March 2014 (NEW DATES)
5th and 7th March 2013